You can’t start a fire without a spark – that spark may just have been lit


The news that full fibre trials in six areas are starting could be the light under the blue touch-paper for super-fast uptake. And once this fire starts to burn, it will soon spread. If it gets out of control it will only be in the most positive of senses i.e. that demand will exceed our ability to supply.

Last week we heard that six areas in the UK will soon be trying out 1Gbps FTTP services. The pilots will be run in Aberdeenshire, West Sussex, Coventry and Warwickshire, Bristol, West Yorkshire, and Greater Manchester. This will apparently cost about £10m but the government and should not worry; like the major comms firms they have a tendency toward caution when it comes to estimating the latent demand for higher-speed services.

We confidently expect the trials to be a roaring success and for this to trigger a chain reaction that will a further acceleration of investment in fibre infrastructure. The roll-out of FTTC has already started and with the uptake we’re seeing, we have no doubt that demand for even higher speeds is out there. Some customers might not realise they need 1Gbps yet – but they will soon enough.

Cloud services adoption is soaring and as it does, so is the demand for bandwidth. Faster connections are giving companies the confidence to put more services into the cloud. A virtuous cycle is thus being generated. We expect this to continue, increasing demand 1Gbps and even faster broadband.

Our advice to you – be ready. Get acquainted with super-fast services now and keep your finger on the pulse of what’s becoming available in your neck of the woods. Make sure you put yourself forward to local businesses as the supplier that is ‘in the know’ on super-fast broadband.

If you need information or guidance, you know where we are.

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